New Esko research finds sustainability, cybersecurity and integration of AI amongst key industry concerns for year ahead

New ebook and ‘Trends Talk’ webinar examines 2025 packagingtrends, challenges and opportunities

The significant packaging trends that will shape the industry inthe coming year are identified and examined in the new 2025 Packaging Trendsstudy from Esko.

The annual report from the company – which will form the basisof the latest ‘Packaging Trends Talk’ early in 2025 – is packed full ofinsights gathered from nearly 500 experts from around the world and across theindustry, detailing thoughts and opinions on expected packaging trends,challenges, and opportunities for reflection.

“In Packaging Trends 2025, we explore how the most successfulpackaging companies will be those that recognize it is no longer an optionsimply to be a part of the modern packaging market – but instead are fullyprepared to thrive within it,” said Matthew Haws, Chief Marketing Officer withEsko, the global provider of integrated software and hardware solutions thataccelerate the go-to-market process of packaged products. “Through ourinterviews and research, we have been able to determine the continued consumerdemand for packaging sustainability, the ongoing adoption of enhancedcybersecurity protocols, and further integration of the latest iterations ofAI, automation, and digitalization in day-to-day packaging operations as beingamong the key factors most likely to affect those comprising the packagingsupply chain in 2025.

“Shaped by new technology, shifting consumer preferences, and agrowing focus on sustainability, the packaging industry is always changing,”added Matthew. “It is incumbent on packaging professionals to seize allopportunities to boost sustainability, to leverage the latest technologicaladvancements, to refine supply chain processes and ultimately to improve theiroperational efficiency. Through this new report and our latest online event, weoffer an in-depth look at the key packaging trends that are set to have thelargest impact on the market in the year ahead.”

From examining the driving forces behind sustainable packagingand navigating the ever-changing regulatory landscape, through to a close lookat the integration of AI in packaging processes and overcoming challenges inthe implementation of automation, the 2025 Packaging Trends report explores howthe sector must adopt more streamlined, robust, and sustainable methodologiesto overcome the numerous obstacles faced both now and in the future. 

“Each year, the Esko Packaging Trends ebook delivers practicalsolutions that assist brands and suppliers as they adapt to changing marketconditions, trends and challenges,” said Matthew. “With a clear focus onmeeting the growing demand for sustainability, strengthening cybersecuritymeasures, and adopting the latest innovations, we’re excited that 2025 isfilled with limitless potential just waiting to be realized.”

The 2025Packaging Trends ebook is available NOW – download your FREE copy here. The latest Packaging TrendsTalk from Esko will take place in early 2025, with details to be announcedsoon.